.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in venture capital annually, have actually brought up virtually $360 thousand up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That lag is due to market saturation, improved governing stress, and also economic uncertainties.ADWEEK spoke with 5 VCs that remain to buy adtech providers, despite these difficulties, regarding what they are actually trying to find as well as what they prevent. Probably unsurprisingly, these real estate investors are actually targeting chances in privacy-focused innovations as well as industry-specific places such as hooked up TV.